RESUMES

List of My Professional Marketing Experiences

Joe Reinstein

Highland Park, IL

EXECUTIVE SUMMARY

GLOBAL MARKETING OPERATIONS EXECUTIVE
A transformational marketing professional, brand builder, and growth architect
who provides the vision and leadership necessary to steer organizations to increased awareness, market share, customer acquisition, and revenue growth. Expertise in heading marketing and business development operations, directing influencer campaigns, and creating multimedia marketing strategies to drive brand awareness and revenue across diverse platforms.

An exceptional executive leader who can guide and add value to any organization by:

Creating high-performance teams and culture that generate revenue and unite large, diverse, cross-functional,
and global teams.
Providing full-funnel, omnichannel, go-to-market strategies for startups and multi-billion dollar enterprises.
Taking ownership of global creative and delivery, driving innovative solutions, and commercializing products
to meet company objectives.

EDUCATION | INDUSTRY CREDENTIALS
EDUCATION: Bachelor of Arts (BA) Political Science, Oberlin College-Oberlin, OH. Studies abroad during junior year included: Lake Forest College, Classical Studies Program-Greece and Turkey, and Institute for Economics and Politics at Beaver College, The London School of Economics

INDUSTRY INSIGHTS: Marketing and Advertising, Political Organizations, Retail, Government Administration, Animation, Automotive, Consumer Electronics, Consumer Goods, Entertainment, Event Services, Food and Beverages, Hospital and Health Care, Museums and Institutions, Restaurants

KNOWLEDGE OF OTHER BUSINESS CULTURES: China, England, France, Greece, Italy, Japan, Spain, United Arab Emirates

PROFESSIONAL EXPERIENCE

PERFORMICS-Chicago, IL performics.com

One of the largest global performance marketing agencies in the world

GLOBAL GROWTH OFFICER - JUL 2017-JUN 2021
Led marketing, business development, and strategic planning for $5B global performance marketing agency. Headed the development and commercialization of media, analytics, eCommerce, and SaaS solutions connecting data and media for more personalized and compelling brand experiences. Directed 50+ team members globally across 57 offices.

KEY ACHIEVEMENTS

Crafted a new company positioning that leveraged Performics as the original global performance marketing agency to utilize data and consumer intent to create a more personalized, efficient, and effective digital brand experience. New positioning generated record-high business revenue conversion of $10-$26M annually for three consecutive years.
Branded the Darwin performance media suite by combining five media analytics and optimization tools fused into one brand available to Performics clients to manage and optimize digital media. The Darwin tool manages over $1B in digital media globally.
Packaged six global proprietary growth solutions to deliver data and enable a consistent strategic marketing approach to winning and leading client business.

EXECUTIVE VICE PRESIDENT, INTEGRATED SERVICES- JUL 2015-JUL 2017
Directed 15+ member Marketing, Business Development, and Strategic Planning teams in US. Responsible for creating a media planning process, increasing agency brand awareness and press visibility, and generating new business revenue.

KEY ACHIEVEMENTS

Drove rebranding and repositioning of company value proposition and rolled out in US and globally.
Generated record-high US new business revenue of $8-15 annually.
Formed the Intent Lab in partnership with Northwestern University to produce academic research and insights, and create a marketing platform to own consumer intent positioning. Intent Lab research led to Intent-Based Marketing platform and increased agency visibility at CES, Cannes, VivaTech and AdWeek.
Created Intent-Based Planning framework and new full-funnel, omnichannel, go-to-market strategies for
B2C, B2B, D2C retail, and tech companies from startups to multi-billion dollar enterprises.

CHICAGO BLUES EXPERIENCE-Chicago, IL (brcweb.com)

Designed to be a $50M blues museum, live performance center, restaurant, retail, and nonprofit foundation

CHIEF MARKETING OFFICER- JUN 2013-JAN 2015
Oversaw the creation of brand strategy, media and marketing plans, and all deliverables for launch of the new startup. Wrote revised prospectus for a $50M blues museum, live performance center, restaurant, retail, and nonprofit foundation. Directed investor presentations and managed website design.

KEY ACHIEVEMENTS

Created mission statement, brand architecture, communications strategy, and launch plan.
Established and cultivated ongoing vital partnerships with the Grammy Foundation, Office of the Mayor, Choose Chicago, Department of Cultural Affairs and Special Events, and Parent Power Chicago.
Formed Artist Board.

2013 US PRESIDENTIAL INAUGURAL COMMITTEE-Washington, DC

Committee charged with event management for all official proceedings involving the inauguration of President Barack Obama

DIRECTOR OF SURROGATES- DEC 2012-FEB 2013
Served as operational lead for talent performances at all official events for the presidential inauguration. Hired surrogate department staff, performing talent, created and managed budget, contracts, travel, and logistics for artist performances. Facilitated and ensured outreach to all Obama for America campaign surrogates. Coordinated with the White House, production companies, broadcast partners, surrogates, and the United States Secret Service. Managed 30 direct reports.

KEY ACHIEVEMENTS

Secured performing talent for 14 official Inaugural events, including Marc Anthony, Beyoncé, Kelly Clarkson, Chris Cornell, Jamie Foxx, Fun, Jennifer Hudson, Alicia Keys, John Legend, Maná, Brad Paisley, Katy Perry, Smokey Robinson, James Taylor, Usher, and Stevie Wonder.

OBAMA FOR AMERICA-Chicago, IL

Official committee directing President Barack Obama’s 2012 re-election campaign

DIRECTOR OF SURROGATES- JUL 2011-DEC 2012
Built and steered management of the surrogate operation for President Barack Obama’s 2012 re-election campaign at Obama for America. Responsible for recruiting, preparing, and deploying influencers to endorse the President and speak and appear on his behalf during the 2012 Presidential Election and at the Democratic National Convention in Charlotte, NC. Hired the surrogate team and wrote mission statement and strategy documents. Managed 30 direct reports.

KEY ACHIEVEMENTS

Helped raise over $1B for the 2012 Obama reelection campaign.
Successfully managed budget, logistics, and media training for 1,104 surrogates and 7,634 events.
Utilized digital technology, online tools, and social media platforms to build and manage the surrogate database, raise funds, amplify the President's message, and grow grassroots support, resulting in one Twitter tweet from our top 10 surrogates reaching 140M Americans.
Helped create the largest grassroots political movement in history and transformed numerous campaign events to reach a national audience.
Created and executed strategy to achieve battleground state victories and millions of YouTube views
featuring surrogate influencer events and videos: LGBT, Women’s Voices, Jay Z, Beyoncé Letter Michelle, Lena Dunham First Time, Will Ferrell GOTV, Ricky Martin, Eva Longoria, Red Hot Chili Peppers, Katy Perry

EXECUTIVE OFFICE OF THE PRESIDENT OF THE UNITED STATES - The White House-Washington, DC

The executive office of the President of the United States

DEPUTY SOCIAL SECRETARY- JUL 2009-JUL 2011
Designed and oversaw execution of White House events for the President and First Lady. Operational lead for the White House Social Office, including budget management, strategy, and event execution. Responsible for national holiday, arts, and culture events at the White House. Wrote the Social Office mission statement and strategy document. Administered budget, strategy, creative, and production for broadcast partnerships and national television specials aired from the White House. Managed eight direct reports.

KEY ACHIEVEMENTS

Wrote the White House Social Office Strategic Roadmap to create events that celebrated the American Spirit.
Created the Emmy-nominated White House Music Series and managed budget, talent acquisition, creative production, and logistics.
Supervised strategy, creative, and logistics for large events, such as State Dinners for Mexico, China and Germany, the Easter Egg Roll for 30K guests and celebrity entertainers, the July 4th BBQ Dinner for 1200 military heroes and families, and Halloween at the White House for 2500 school children.

MEDLINE INDUSTRIES -Chicago, IL (medline.com)

The largest privately held manufacturer and supplier of healthcare products in the US with over $5B in sales

VICE PRESIDENT, MARKETING- JAN 2007-JAN 2009
Led a marketing team of 40 designers, writers, and functional groups to produce collateral and coordinate PR, trade shows, events, direct mail, email, website, and digital marketing. Engaged customers in conferences, events, and focus groups to bring industry experts together to gather key customer insights and input on new products and marketing programs. Managed three meeting events annually to train sales reps on industry dynamics, customer needs, and marketing programs. Managed 40 direct reports.

KEY ACHIEVEMENTS

Crafted the annual marketing plan, directed and motivated 350 sales reps, and focused the marketing program/team and product divisions on objectives and plan to deliver $250+M in annual revenue growth.
Led strategic repositioning from value to clinical solutions provider and developed evidenced-based programs to improve quality and address healthcare-acquired conditions.
Relaunched medline.com and led strategic development and launch of MedlineUniversity.com, an online educational resource offering continuing education credits for healthcare professionals.

ADDITIONAL EXPERIENCE:

SENIOR VP |ACCOUNT DIRECTOR - ENERGY BBDO (energybbdo.com) – Jan 2003-Jan 2007. Operational lead for US Wrigleyaccount. Responsible for business plan and agency P&L for the flagship account at BBDO Chicago.

VP | MANAGEMENT DIRECTOR |CO-FOUNDER - ELEMENT79 – Jan 2001-Jan 2003. Led agency team and managed PepsiCobeverages and Quaker Foods portfolio including Aquafina, Cap’n Crunch, and Life. The only agency member of PepsiCo New Products Innovation Team. Directed $30M Aquafina advertising budget, including $2M multimedia production budget and $8M promotional campaign.

EARLIER:
VICE PRESIDENT, ACCOUNT DIRECTOR, MANAGEMENT DIRECTOR | ACCOUNT EXECUTIVE,
VICE PRESIDENT, ACCOUNT SUPERVISOR -FCB

SOR -FCB

Core Competencies

TECHNOLOGY ACUMEN: Microsoft Office 365: Excel, PowerPoint, Word, Google Sheets, Google Docs, Salesforce,
Social Media Platforms: Instagram, Facebook, YouTube, Pinterest, LinkedIn, Zoom, SAP

PROFESSIONAL SKILLS ACUMEN: Account Management, Advertising, B2B, B2C, Branding, Business Development, Cross-Functional Team Building, E-Commerce, Events, Global, Government Relations, KPIs, Marketing Campaigns, Measurement and Tracking, Messaging Strategy, Multisite Operations, P&L, Performance Marketing Media and Measurement, Positioning, Product Development, Product Launches, Public Speaking, SaaS, Sales, Six Sigma, Strategic Planning, SWOT Analysis, Testing

PERSONAL & LEADERSHIP SKILLS ACUMEN: Leadership, Leadership Development, Team Building, Mentoring, Motivating, Active Listener, Excellent Oral and Written Communication Skills, Cultural Diversity Awareness, Competitive

SERVICE EXPERIENCE

SKYART - SOUTH CHICAGO ART CENTER - 2012-present

BOARD MEMBER, Corporate and Donor Development for Capital Campaign

Led process for new brand architecture, rebranding, and new logo for 20-year-old free visual arts center for youth on Chicago's south side. Leading committee for capital campaign for new building with space designed by Theaster Gates.

COOL GLOBES - 2006-present
BOARD MEMBER, Marketing Committee

Founding board member of nonprofit organization established to raise awareness of global warming and inspire individuals and community leaders to embrace solutions. Led marketing efforts to create brand strategy, logo, marketing materials and secure corporate sponsors. Since launch in Chicago, Cool Globes has exhibited in Amsterdam, Boston, Copenhagen, Geneva, Houston, Jerusalem, Los Angeles, Marseille, San Diego, San Francisco, Sundance, Vancouver, and Washington DC,Rio de Janeiro, Cleveland, New York City, Warsaw, Buffalo, Lake Placid, Pittsburgh, Atlanta, Charlotte.

ANTI-DEFAMATION LEAGUE, MIDWEST REGION - 2006-2009
BOARD MEMBER, MARKETING CO-CHAIR
Led team in development of new brand architecture for the nation’s premier civil rights and human relations agency that fights anti-Semitism and bigotry by defending democratic ideals and protecting civil rights for all.

RIVER NORTH DANCE CHICAGO - 2006-2009
BOARD MEMBER, Marketing Committee
Led team in development of new brand architecture for one of Chicago’s leading dance companies dedicated to the creative advancement, presentation and preservation of jazz-based contemporary dance that creates an accessible, inspirational experience for audiences.

THE EXECUTIVES’ CLUB OF CHICAGO - 2005-2007
MENTOR
Networked with and counseled mentee as part of Leadership Circle development program.

HIGHLAND PARK HISTORIC PRESERVATION COMMISSION - 2014-present City of Highland Park Mayoral Appointee

HIGHLAND PARK COMMUNITY FOUNDATION - 2015-present BOARD MEMBER, Grant Award Committee +$700K grants awarded in 2021

MUSEUM OF CONTEMPORARY PHOTOGRAPHY – Darkroom 2021 Benefit Chair 2021

EDUCATION

Oberlin College, Oberlin, OH. B.A. Political Science
Oberlin Junior Year Abroad:

Lake Forest College, Classical Studies Program, Greece and Turkey
Institute for Economics and Politics, Beaver College London School of Economics, London
USSR Oberlin Study Tour, Leningrad, Moscow

SKILLS & INTERESTS

Skills: Leadership Training, Public Speaking, Microsoft Office, Mac and Windows, SAP, Salesforce, SEM, SEO, Social Media, Programmatic, Events
Interests: Member The Arts Club, Snowboarding, Tennis, Windsurfing, Contemporary Art, Politics

PUBLIC SPEAKING

“Google Performics Presents” Google AdWeek Live, NY, Oct 24, 2018

“The Data Disconnect: Can Smarter Marketing Intelligence Be The Answer?” Campaign at Cannes, FR, June 24, 2019

“My Fluxus Inlaws,” Pecha Kucha Chicago, vol. 33, Mar 3, 2015

“The White House, the Campaign and the Inauguration,” Pecha Kucha Chicago, vol. 26, June 4, 2013

“Obama and the Arts,” The Arts Club of Chicago, May 2, 2013

References available upon request