Highlight Reel
Digital Channels, Online Content and TV
As Deputy Social Secretary at the White House, I wrote the Social Office strategy and was responsible for national holiday and arts and culture events, including the Emmy-nominated White House Music Series, the Easter Egg Roll, and the state dinners for Mexico, Germany, and China.
I recruited, prepared, and deployed highly influential artists, politicians, athletes, and business leaders to endorse, appear, perform, and speak out on behalf of President Obama in broadcast, print, and social media.
At the Presidential Inaugural Committee, I secured performing talent for the 14 official inaugural events.
I have worked on some of the most iconic American brands at PepsiCo, Quaker, and Wrigley. As the operational lead for the Wrigley business at BBDO, I managed brand strategy and creative development for a portfolio of 11 Wrigley gum and mint brands. Wrigley achieved historic high market share and record sales, volume, and profit during my leadership.
Orbit became the #1 gum in the world and Aquafina became the #1 bottled water in the US during my leadership at Element 79 and BBDO respectively.
I secured performing talent and surrogate media appearances for the Democratic National Convention including:
- Marc Anthony
- Mary J. Blige
- Gabby Douglas
- Foo Fighters
- Scarlett Johansson
- Ashley Judd
- Eva Longoria
- Amber Riley
- James Taylor
- Kerry Washington
- plus many more
I work at the intersection of data, technology and media to create brand experiences that are more relevant, efficient and high-performing.